VEEV - POP UP AMPLIFICATION
APR 2025
Pop up store design for Duty Free at airport and LAMPS. From scratch to rendering.
Content
Design Objective
Concept Direction
Pop-up Scenarios
Materiality
Design Objective
1. Establish an ownable design language that comunicates our brand story.
Adult in the room
Different perspective
Dare to be different
Maverick person
2. Utilise and amplify our iconic brand assets, materials, and experience.
Big bold V
Deep purple
5 persona
3. Embody the VEEV lifestyle.
Aspirational
Design-forward
Sophisticated
Concept Direction
1. Establish an ownable design language that comunicates our brand story.
Adult in the room
Different perspective
Dare to be different
Maverick person
2. Utilise and amplify our iconic brand assets, materials, and experience.
Big bold V
Deep purple
5 persona
3. Embody the VEEV lifestyle.
Aspirational
Design-forward
Sophisticated
Scenario 1
LAMPS - Twilight Festival Scene
Scenario 2
Duty Free Airport
Materiality
